OK, so the news are abuzz in recent days about Google adding real-time Twitter data to their search results and there is also a lot of blogging going on about Microsoft adding Twitter search to Bing. But the real news has been totally overlooked by the majority of tech blogs and news media until now: earlier this week kikin announced the start of their public beta on their blog by posting “we are live!”
I’ve long been following kikin and was lucky enough to be one of their early testers, so I’ve been using the service for several months now – and I wouldn’t know what to do without it anymore. Kikin does one thing that neither a Google nor a Bing native Twitter or Facebook search can do: it gives me personalized and relevant search results from my feeds and my favorite websites right within the standard Google or Bing results and it lets me customize and select those personalized results in a very intuitive manner.
For example, since I shop on Amazon a lot, when I search for “Marblehead” on Bing, kikin will display personalized search results above the normal bing results that are relevant for me – in this case I find a great book by Ulrike Welsch that captures Marblehead in awesome photos:
As you can see, kikin has added these results above the normal search results, so you don’t have to change your browsing or surfing behavior or use a different search engine. There are several tabs that let you pick from which source you want to see relevant results, for example if I do the same search in Google and click on the Facebook tab in kikin, I see results directly from my Facebook news feed (i.e. only results posted by my friends on Facebook):
And obviously, if I click on Twitter, I can see relevant results only from people whom I follow, or I can even go a step further and only see relevant results that are directly addressed to me on Twitter:
By default, kikin only takes up very little space, so you still see your natural search results below, but if you want to focus on more results from one of your sources, you can expand the kikin box by clicking on the green plus sign in the lower right corner:
The truly remarkable thing about kikin is that it is non-invasive. If there are no relevant results in any of your feeds or favorite websites, then it won’t interfere and will just display the natural search result. Even if that is the case, kikin still adds tremendous value to that result, because it has a built-in video player enhancement that lets you watch every video you find within the natural search result directly within your result page rather than having to click through to the site:
So how does kikin do all of that? Kikin is a free browser plug-in that is currently available for Safari (on the Macintosh), Internet Explorer and FireFox (on WIndows). You can directly download and install the kikin plug-in from their website. Once you’ve installed the plug-in, you can use the Settings page to connect to your Facebook and Twitter accounts:
In all my recent testing I’ve found kikin to be invaluable in unearthing highly relevant content that is otherwise hidden in my social stream: by augmenting every Google or Bing search with results from my social media interactions, I find valuable information that would otherwise remain hidden, or would only be accessible if I repeated my search in three places.
And it is this deeply personalized addition to the search results that makes kikin so valuable. All those newly announced Search partnerships between Twitter and Bing or Google may be great, if you want to search the entire public stream for information (e.g. ski conditions in Colorado), but the results are not going to be as important to you, as results specifically from your actual friends on Facebook or information from people you follow on Twitter or from other websites you frequently visit. That is the true power of kikin: to augment search results with highly relevant and deeply personalized content.
So is kikin perfect? Of course not, it is just the first public beta version and I’m sure that they’ll iron out some minor issues over the next several months as they get reported by users. My only two complaints about kikin at this point in time are (a) that is doesn’t work with Chrome yet (but they’ve already announced that Chrome support will be coming) and (b) that if you use multiple browsers or multiple computers you have to connect your Facebook and Twitter accounts separately for each installation. I would probably have preferred to create one account on the kikin website, connect with my other social media accounts, and then just provided that one account login for each installation.