In a surprise move Microsoft released a new 2-dimensional barcode format today at CES. Yes, a barcode. The lines that are on the bottom of your milk carton, when you scan it at the supermarket checkout. And no, today is not April Fool's.
Two-dimensional barcodes are nothing new, and are most often seen on attendee badges at conferences or trade shows, but Microsoft's format is the first to use color and to be aimed at a specific reader device that most people already own: a cell phone with built-in camera.
The system is called Microsoft Tag and the idea is that you can encode URLs, vCards, phone numbers, or any arbitrary text in such a tag. The user then needs a reader application on their cell phone - and those are available already for all major cell phone platforms, including Symbian, iPhone, Windows Mobile, Android, and Blackberry - and once they scan the barcode, they get the encoded contact, are redirected to the website with the specified URL, or can call the encoded telephone number, without having to enter that number or URL or contact info into their cell phone manually.
For a quick demonstration, download the beta version of the reader from http://gettag.mobi and install it on your cell phone, then use it to snap a picture of this barcode on the left and it will take your mobile browser to retrieve product information about the Altova MissionKit for Software Architects from our website. Clearly, it doesn't make sense to use these in a blog, but imagine reading an article about the software in a developer publication and being able to go directly to the website without having to type in a URL...
Btw, if you are using an iPhone, you can get the reader application through the familiar AppStore on your iPhone by searching for "Microsoft".
Microsoft envisions that such tags could in the future be printed on business cards, shown in print ads, on billboards, or even shown on TV, and the system is supposedly so flexible that it can deal even with out-of-focus or tiny versions of these barcodes. Hmm, so I created a new tag already for the URL of this XML Aficionado blog, and now I need to think where I should affix this to - maybe I'll print a T-Shirt with this new design and will wear it at the next conference I go to...
Further information and other blog reactions can be found on TechMeme.