Sunday, July 20, 2008

Impressions from PodCamp Boston 3 (#pcb3)

DSC04154 I was at PodCamp Boston 3 yesterday and wanted to briefly share a few impressions here. The funny video is at the bottom, so if you have no patience and just want to hear Chris Brogan, you may scroll down a page or so... :)

The event was held at Harvard Medical School and was completely sold out. Bloggers, Audio and Video Podcasters came together to discuss and present all aspects of Social Media in a community-oriented style.

Even though there was a schedule of formal presentations, a lot of the real action happened in the hallways, coffee breaks, and in several impromptu sessions.

I found most presentations to be very good (e.g. Stever Robbins aka the Get It Done Guy), but some were also a disappointment and I walked out - only to run into people in the hallway and strike up a great conversation. One panel discussion was almost putting me to sleep.

DSC04165 Being a rather podcasting-oriented event you could always find people in the hallway being interviewed by others, and in some cases the interviewer and interviewee would trade roles after a few minutes - it was actually pretty funny to watch.

One thing that was pretty amazing during the event was to observe others in the audience during the presentation sessions: about half the people were working on laptops during the presentation, the rest was on Blackberrys, iPhones, and I saw one person even working on a PSP. I also noticed one person holding an old-fashioned paper-pad. Most laptop and iPhone users were on Twitter reporting live from the event, or looking up whatever the presenter was talking about on Wikipedia, Google, etc. and taking notes.

DSC04167 Probably the best session I was a part of wasn't a scheduled presentation at all. As I took a quick break in the cafeteria, an impromptu event formed (and was promptly twittered about) where a couple of people came together and started a discussion on Old Media vs. New Media. It was a lively discussion that encompassed everything from advertising, journalistic styles, different ad sales strategies and staffing levels, to how Social Media is affecting the way we consume media, respond to advertising, and making purchasing decisions. Several people were recording the session with high-quality video equipment, but then stopped after a while - I guess their memory cards must have been getting full by then.

So I whipped out my trusted old Sony DSC-T50 digital camera and recorded about 20 minutes worth of raw 640x480 video. Not a quality that video podcasters would aim for, but sure enough in those 20 minutes I captured this great statement from Chris Brogan:

I apologize for the bad audio-quality (since I only used the built-in mic), so if you are having trouble hearing it, this is Chris Brogan's insight: "Wait a second. I buy my media. And I watch ads for free. Hmmm..."

The other conclusions reached during the discussion were:

  • that Social Media actually causes large companies to lose control of their brands - and some even argued that they are only losing the illusion of ever having been in control of their brand;
  • that Social Media actually forces companies to focus on creating a great product, because anything less than a great product will be exposed very quickly;
  • that any Old Media company who doesn't "get it" will soon be reduced to irrelevance.

PodCamp Boston 3 is still going on today, but I unfortunately can't make it into town due to the new puppy. If you are also missing the event, you can follow live updates from PodCamp Boston 3 using Twitter Search (aka Summize).

Talking of Twitter, if you'd likee to follow my updates, you can do so here...

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