Monday, January 14, 2008

iPhone browser traffic disproportionate to market share

I've said it all along - the iPhone's UI and especially the Safari browser on the iPhone are a quantum-leap over existing other smartphone technologies (e.g. Windows mobile, Symbian, Blackberry).

The NY Times has an article today on iPhone traffic on Google and confirms this by stating that despite a market-share of only 2% (compared to 63% for Symbian and 11% for Windows Mobile) the majority of mobile browsing traffic on Google over Christmas came from iPhones - that is simply astounding: more than 50% of the traffic from iPhones that have only a 2% market share!

The article also cites an analyst opinion:

"The iPhone has taken the frustration out of browsing on a mobile phone, said Charles Wolf, an analyst with Needham & Company."

Related discussions and other blog links can be found on TechMeme, as well as in previous iPhone-related posts on this blog...

3 comments:

Christopher Smith said...

Hello Alexander,

I expect iPhone/Safari browser traffic to increase even more as a result of the launch of iPod Touch about 3 months ago. This is an iPhone without the phone(with some very minor differences). As people upgrade their iPods(and there are a lot of them), the Safari traffic will also increase.

Cheers,
Chris

A.Falk said...

Hmm, interesting point.

Although, the way I understood Google's data it was just mobile browser traffic that they looked at, i.e. anything coming from the wireless carrier networks over GPRS, EDGE, UMTS, etc.

The iPod Touch can only be used to browse over Wi-Fi networks, and I am 99% certain that this traffic was not included in the data statistics by Google.

Anonymous said...

The Wi-Fi traffic is definitely included in the statistics.