Monday, October 15, 2007

What are you doing with XML?

We are exhibiting at the IBM Information-On-Demand conference and trade show in Las Vegas this week, where we are demoing Altova’s deep integration with IBM DB2 pureXML, and I just noticed a profound change in the answers I get to my standard question that I’ve asked every booth visitor for the last 6-7 years.


For the past several years, when I ask my standard “So, what are you doing with XML?” question, I’ve always received very diverse answers ranging from the “Oh, I’m just getting started” to the more elaborate descriptions of what key-role XML plays as a part of an entire information management infrastructure. And – depending on how general the show audience is (i.e. if this is a pure XML-specific event or rather a more general developer conference or industry event) – there was always a fair share of “XML? What is that?” responses.

What struck me only today – at the end of the second day of this show – is that I haven’t gotten a single “What is XML?” answer. Every single person I’ve talked with is using XML for something! And this is not an XML-specific event, but rather a very broad audience that goes way beyond just developers. I think that is a significant change – and a very positive one.

So let me use this observation as grounds to proclaim what I’ve predicted all along: XML is now ubiquitous. It is all-pervasive, all-encompassing. It is the lingua franca of how systems talk to one another, how data is transported, how content is stored, reused, and manipulated. And it only took a little over 8 years for XML to conquer the world.

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